Introduction to Behavioral Economics

Behavioral economics merges insights from psychology with traditional economic theory to understand how people make decisions. This course provides a comprehensive introduction to the field, exploring foundational concepts, decision-making processes, practical applications, and future trends. By delving into cognitive biases, emotional influences, and the role of social factors, learners will gain a nuanced understanding of human behavior in economic contexts, equipping them with tools to apply these insights in marketing, public policy, and personal finance.